What is OccuMax?
Unlocking Success: Tailored Revenue Management, Distribution and Digital Empowerment for midsegment hotels, Boutique Hotels and Vacation Rentals in India. OccuMax is your key to maximizing occupancy, amplifying your brand, and discovering new revenue avenues with personalized technology solutions with the help of a robust backend team.
Why OccuMax?
OccuMax’s mission is to empower mid-segment hotels, boutique hotels and vacation rentals across India, equipping them with essential tools and strategies for success in the dynamic hospitality market. Our customized services, powered by cutting-edge technology, and unwavering support are designed to go beyond the conventional vendor-client relationship. We strive to be more than a service provider; we aim to become a trusted partner in our clients’ journeys towards achieving greatness and success.
The Challenge:
Independent mid-size hotels face a daunting challenge – limited resources for personnel and boosting occupancy. They must closely monitor numerous online and offline channels, adapting Availability, Rates, and Inventory (ARI) updates based on customer behaviour and channel performance.
Complexity of Channel Management: This approach, while basic, requires constant monitoring of various parameters like online reviews, pricing strategies, and rate changes, both for the hotel and its competitors. Creating a solid strategy for choosing the right OTAs and channels becomes critical but demanding.
Staffing Realities: Realistically, finding and affording a reliable, redundant staff to manage these tasks efficiently is a persistent struggle for these hotels.
The Solution:
OccuMax: Enter OccuMax, a lifesaver for mid-segment, Boutique Hotels, Vacation rentals and independent hotels. Our expert back-end team collaborates closely with hotels, taking charge of setting up, monitoring, and optimizing all connectivity processes, while also establishing Standard Operating Procedures (SOPs) to drive up occupancy and revenue.
- Attention to Detail: OccuMax doesn’t miss a beat – we meticulously focus on every parameter affecting occupancy, from forecasting to rate optimization, and even manage
online reviews and competition tracking. This comprehensive approach ensures maximum impact across all sales channels, including OTAs. - Streamlined Setup: We go beyond just managing channels – OCCUMAX sets up your Property Management System (PMS), channel manager, and even your booking site, all at no additional cost. Plus, we take charge of your Google AdWords, ensuring your hotel stands out in search results and drives direct bookings through your website.
- Brand Building: Thanks to OCCUMAX’s efforts, your hotel gains a strong online presence, ranking among the top listings when potential guests search for accommodations in your area. This not only boosts bookings but also creates a lasting brand recall, cementing your hotel’s reputation in the minds of customers.
With OCCUMAX by your side, the challenges of resource scarcity, channel complexity, and staffing woes become a thing of the past, paving the way for sustained growth and success in the competitive hospitality industry.
Challenges Faced by hotels:
The challenges faced by independent mid-size hotels are manyfold from limited resource availability and allocation dedicated to personnel, to increasing occupancy by closely monitoring all the connected OTAs & offline channels, to understanding their behaviour and managing all of this and more in a single day.
The behaviour combined with the consumer booking pattern generally dictate the frequency of ARI (Availability, Rates, Inventory) updates.
While the above is a simplistic approach to managing online distribution, it however needs a constant vigil of additional parameters such as online reviews, pricing strategies, frequency of rate change etc of your hotel and your competition set to come up with a comprehensive strategy for choosing the right set of OTAs and other channels for ARI (Availability, Rates, Inventory) distribution.
In addition to the above pointers the realistic challenge is the availability, affordability and redundancy of staff to manage these functions day in and day out efficiently.
This is where the services of OccuMax have become increasingly important for mid segment and independent hotels.
Our back-end team takes over in collaboration with the hotel the tasks of setting up, monitoring and actioning all your connectivity and setting SOPs in place to impactfully increase occupancy and revenue. We deliver higher attention to all the parameters impacting occupancy, forecasting, optimising rates that are published to OTAs and other sales channels for the hotel including competition tracking, rate change recommendations and online review management.
OccuMax goes the last mile to setup our PMS, channel manager and your booking site at no additional cost to you including managing google AdWords for your hotel, so when the next
customer searches for hotels in your area your hotel reflects in the top 5-6 listings thanks to your own brand.com (created by our teams) and books directly on your website without being redirected creating a lasting brand recall.
At OccuMax we deliver the following for your hotel and more….
- Dynamic Pricing Strategies: OccuMax provides a robust and data driven back end team equipped with the technology and tools to analyse market demand, competitor pricing, and historical data to implement dynamic pricing strategies that maximize revenue based on demand fluctuations and seasonal variations.
- Channel Management: OccuMax integrates with various online travel agents (OTAs), offline travel agents, wholesalers, and direct booking platforms, providing a centralized dashboard and team for efficient management, reducing the risk of overbooking or under booking.
- Rate Parity: With OccuMax, maintaining rate parity across all distribution channels and ensuring consistency in pricing and avoiding rate discrepancies that can affect customer trust and satisfaction is managed.
- Commission Costs: OccuMax provides insights into commission costs from different booking channels, optimizing channel selection to minimize commission expenses and improve overall profitability.
- Reconciliation: OccuMax streamlines the reconciliation process by automating communication with booking agencies, reducing manual efforts and turnaround time for resolving issues like no-shows or cancellations.
- Technology Integration: OccuMax offers seamless integration with its proprietary property management and channel management systems, simplifying the technology stack and reducing complexities associated with maintenance and updates.
- Customer Reviews and Reputation Management: OccuMax teams monitor and support hotels on customer reviews across platforms, helping hotels maintain a positive online reputation and effectively address negative feedback.
- Forecasting Demand: OccuMax leverages data analytics to forecast demand, enabling hotels to adjust pricing and inventory dynamically to optimize revenue in response to economic conditions or unexpected events.
- Competitive Market: OccuMax provides competitive insights and marketing strategies tailored to smaller hotels, helping them compete effectively and online booking platforms by leveraging their unique strengths and offerings.
- Staff Training and Turnover: OccuMax offers training modules for revenue management practices and customer service standards, reducing training costs and ensuring continuity in service quality despite staff turnover.
- Data Security and Compliance: OccuMax adheres to strict data security protocols and compliance with regulations such as GDPR or CCPA, safeguarding guest data and mitigating potential liabilities for hotel owners and managers.
By addressing these challenges comprehensively, OccuMax empowers Boutique, mid-segment, vacation rental hotel owners to optimize occupancy, increase revenue, enhance guest satisfaction, and stay competitive in the dynamic hospitality industry.